*{box-sizing:border-box}
body{margin:0;background:var(--bg);color:var(--ink);overflow-x:hidden;
  font-family:system-ui,-apple-system,'Segoe UI',Roboto,sans-serif;line-height:1.55;
  --bg:#faf9f6;--ink:#1c1c1a;--muted:#6b7280;--line:#e7e4dc;--card:#fff}
a{color:var(--acc)}
/* barre de navigation du site (toutes pages) */
nav.sitenav{position:sticky;top:0;z-index:60;background:#22262d;display:flex;align-items:center;
  gap:6px;padding:8px 16px;flex-wrap:wrap;box-shadow:0 1px 4px rgba(0,0,0,.25)}
nav.sitenav a{color:#c7cdd6;text-decoration:none;font-size:13.5px;padding:5px 12px;border-radius:8px}
nav.sitenav a:hover{background:#333945;color:#fff}
nav.sitenav a.cur{background:var(--acc);color:#fff;font-weight:700}
nav.sitenav .sep{color:#4a5160;margin:0 2px}
#bgm-btn{background:transparent;border:1px solid #5a6270;color:#fff;border-radius:20px;
  padding:4px 14px;font-size:13px;cursor:pointer;margin-right:8px;white-space:nowrap;transition:opacity .2s}
#bgm-btn:hover{border-color:#8a93a3}
#bgm-btn.off{opacity:.5}
/* pleine largeur (sort du .wrap) */
.bleed{width:100vw;max-width:100vw;margin-left:calc(50% - 50vw);padding:0 22px}
.wrap{max-width:1000px;margin:0 auto;padding:0 24px 100px}
.top{background:var(--acc);color:#fff;padding:34px 24px 30px}
.top .wrap{padding-bottom:0}
.top .kicker{font-size:12px;text-transform:uppercase;letter-spacing:.14em;opacity:.8;margin:0 0 8px}
.top h1{margin:0 0 8px;font-size:27px;letter-spacing:-.01em;line-height:1.2}
.top p{margin:3px 0;opacity:.93;font-size:14.5px;max-width:78ch}
.badge{display:inline-block;background:#fff;color:var(--acc);font-weight:700;font-size:12px;
  padding:3px 11px;border-radius:20px;margin-top:12px;letter-spacing:.02em}
.crumbs{font-size:13px;margin:18px 0 0}
.crumbs a{color:var(--muted);text-decoration:none}.crumbs a:hover{text-decoration:underline}
.crumbs b{color:var(--ink)}
nav.toc{background:var(--acc-bg);border-radius:10px;padding:13px 18px;margin:22px 0;font-size:13.5px}
nav.toc a{color:var(--acc);text-decoration:none;margin-right:16px;white-space:nowrap;font-weight:600}
nav.toc a:hover{text-decoration:underline}
h2{color:var(--acc);border-bottom:2px solid var(--acc-bg);padding-bottom:6px;margin:46px 0 4px;font-size:21px}
h3{margin:26px 0 10px;font-size:16.5px}
h4{margin:16px 0 6px;font-size:13.5px;color:#2C2C2A}
h4 span{font-weight:400;color:var(--muted);font-size:12px}
p,li{font-size:14.5px}
.lead{font-size:16px;color:#333;max-width:80ch}
.sub{font-size:12.5px;color:var(--muted)}
.kpis{display:flex;flex-wrap:wrap;gap:12px;margin:18px 0}
.kpi{flex:1 1 150px;background:var(--card);border:1px solid var(--line);border-left:4px solid var(--acc);
  border-radius:8px;padding:12px 14px}
.kpi b{display:block;font-size:23px;letter-spacing:-.01em;font-variant-numeric:tabular-nums}
.kpi span{font-size:12px;color:var(--muted)}
.card{background:var(--card);border:1px solid var(--line);border-radius:10px;padding:18px 20px;margin:14px 0}
.note{background:var(--acc-bg);border-left:4px solid var(--acc);border-radius:6px;padding:11px 15px;
  font-size:13.5px;margin:14px 0}
.note b{color:var(--ink)}
table{border-collapse:collapse;width:100%;font-size:13.5px;margin:10px 0}
th,td{padding:7px 9px;text-align:left;border-bottom:1px solid #eee;vertical-align:middle}
thead th{color:var(--acc);border-bottom:2px solid var(--acc-bg);font-size:12px;text-transform:uppercase;letter-spacing:.04em}
td.num,th.num{text-align:right;font-variant-numeric:tabular-nums}
.chip{display:inline-block;font-size:11px;padding:2px 9px;border-radius:20px;background:var(--acc-bg);
  color:var(--acc);margin-right:4px}
.pill{display:inline-block;background:var(--acc-bg);color:var(--acc);font-size:11.5px;font-weight:600;
  padding:1px 8px;border-radius:10px}
code{background:#eef0ec;padding:1px 5px;border-radius:4px;font-size:12px}
/* barres de couverture */
.barwrap{position:relative;background:#eef0ec;border-radius:5px;height:20px;min-width:200px;overflow:hidden}
.bar{position:absolute;left:0;top:0;height:100%;border-radius:5px;opacity:.85}
.barn{position:relative;font-size:11px;color:#33383f;padding-left:8px;line-height:20px;white-space:nowrap}
/* barres horizontales étiquetées */
.bars{margin:6px 0 12px}
.brow{display:flex;align-items:center;gap:10px;margin:3px 0;font-size:12.5px}
.blab{flex:0 0 240px;color:#2C2C2A}
.btrack{flex:1;background:#f0eee7;border-radius:4px;height:15px;overflow:hidden}
.bfill{display:block;height:100%;border-radius:4px}
.bval{flex:0 0 92px;text-align:right;font-variant-numeric:tabular-nums}
/* entonnoir */
.funnel{display:flex;flex-direction:column;gap:8px}
.fbar{background:var(--acc);color:#fff;border-radius:6px;padding:9px 14px;font-size:13.5px;display:flex;justify-content:space-between}
.fbar.b2{filter:brightness(1.25)}.fbar.b3{filter:brightness(1.5)}
/* étapes numérotées */
ol.steps{counter-reset:s;list-style:none;padding:0;margin:0}
ol.steps li{position:relative;padding:12px 0 12px 44px;border-bottom:1px solid var(--line)}
ol.steps li:last-child{border-bottom:none}
ol.steps li:before{counter-increment:s;content:counter(s);position:absolute;left:0;top:12px;width:28px;height:28px;
  border-radius:50%;background:var(--acc);color:#fff;font-weight:700;font-size:13px;display:flex;align-items:center;justify-content:center}
ol.steps b{font-size:15px}ol.steps .d{font-size:13px;color:var(--muted)}
/* divulgation progressive */
details.drill{background:var(--card);border:1px solid var(--line);border-radius:10px;margin:12px 0;padding:0 18px}
details.drill>summary{cursor:pointer;padding:14px 18px;font-weight:600;font-size:14.5px;list-style:none;
  display:flex;align-items:center;gap:10px;background:var(--acc-bg);margin:0 -18px;border-radius:9px;
  transition:filter .12s}
details.drill>summary:hover{filter:brightness(.96)}
details.drill[open]>summary{border-radius:9px 9px 0 0;border-bottom:1px solid var(--line)}
details.drill>summary::-webkit-details-marker{display:none}
details.drill>summary:before{content:"▸";color:var(--acc);font-size:13px;transition:transform .15s}
details.drill[open]>summary:before{transform:rotate(90deg)}
details.drill>summary::after{content:"déplier +";margin-left:auto;flex-shrink:0;font-size:12px;
  font-weight:700;color:var(--acc);border:1px solid var(--acc);border-radius:14px;padding:2px 10px}
details.drill[open]>summary::after{content:"replier −"}
details.drill>summary .s{font-weight:400;color:var(--muted);font-size:12.5px}
details.drill>.body{padding:14px 0 16px}
details.drill details.drill{background:#fbfaf7;margin-left:6px}
/* détail dépliable dans une étape du pipeline */
ol.steps details{margin-top:6px}
ol.steps details>summary{cursor:pointer;list-style:none;display:inline-block;font-size:12.5px;
  font-weight:700;color:var(--acc);border:1px solid var(--acc);border-radius:14px;padding:2px 12px}
ol.steps details>summary::-webkit-details-marker{display:none}
ol.steps details>summary:hover{background:var(--acc-bg)}
ol.steps details[open]>summary{background:var(--acc);color:#fff}
ol.steps details>.det{font-size:13px;color:#33383f;background:var(--acc-bg);border-radius:8px;
  padding:10px 14px;margin-top:8px}
ol.steps details>.det code{background:#fff}
/* deux colonnes */
.two{display:flex;gap:26px;flex-wrap:wrap}.two>div{flex:1 1 300px}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media(max-width:820px){.grid2{grid-template-columns:1fr}}
/* svg figures */
.zsvg{width:100%;height:auto;background:#fff;border:1px solid var(--line);border-radius:8px;margin:10px 0}
.prisma{background:#fff;border:1px solid var(--line);border-radius:10px;padding:8px;margin:14px 0}
.prisma svg,.zsvg{max-width:100%}
table.heat{width:auto;font-size:13px}
table.heat td{text-align:center;width:56px;font-weight:600;border:1px solid #fff}
table.heat th.rh{text-align:right;color:var(--acc);font-weight:700}
/* index : piliers (empilés — le marché d'abord) */
.pillars{display:grid;grid-template-columns:1fr;gap:24px;margin:24px 0}
.pillar{background:var(--card);border:1px solid var(--line);border-top:4px solid var(--p);border-radius:12px;
  padding:22px 22px 20px;display:flex;flex-direction:column}
.pillar h3{margin:0 0 4px;font-size:20px;color:var(--p)}
.pillar .role{font-size:12.5px;color:var(--muted);margin:0 0 14px}
.pillar .fig{margin:8px 0 14px}
/* gros boutons d'appel */
.ctas{display:flex;gap:14px;flex-wrap:wrap;margin-top:18px}
.btn-cta{flex:1 1 240px;display:block;text-align:center;background:var(--p,var(--acc));color:#fff;
  text-decoration:none;font-weight:700;font-size:16.5px;padding:16px 24px;border-radius:12px;
  box-shadow:0 2px 6px rgba(20,20,40,.18);transition:transform .12s,box-shadow .12s,filter .12s}
.btn-cta:hover{transform:translateY(-2px);box-shadow:0 6px 16px rgba(20,20,40,.28);filter:brightness(1.08)}
.btn-cta small{display:block;font-weight:400;font-size:12.5px;opacity:.85;margin-top:3px}
footer{margin-top:56px;padding-top:18px;border-top:1px solid var(--line);color:var(--muted);font-size:12.5px}